ROBERTO CAVALLI
'Psychotic Love' Fall 2013 Accessories Campaign
'Psychotic Love' Fall 2013 Accessories Campaign
The Roberto Cavalli 'Psychotic Love' fall 2013 accessories campaign is a satirical representation of a “of a strong and rebellious woman, on the verge of insanity”, captured by photographer Diego Diaz Marin with the guidance of creative director Rachele Cavalli. An extensive set of ads tells the story of a women who decides to change her life, with vivid representations of all the stages that lead to the decision.
Though the Roberto Cavalli 'Psychotic Love' campaign features many options from the upcoming Roberto Cavalli fall 2013 accessories collection, the campaign is focused around the Hera bag. According to the label, as the story progresses, the stunning redhead who represents the character decides to leave “everything behind, but her "Hera Bag''”. Despite its clearly stated focus, the campaign brings a multitude of other ultra seductive accessories which seem destined to remain in the memory of the luxury label's fans for months to come. Staying true to the bold approach focused heavily around luxe animal prints, the new campaign abounds in eye-candy, in all shapes and forms.
